A new web for a company on an important mission

Part of the work involved refining and improving the visual identity. While the current look was very colorful and friendly, we sought to tune down the fun aspect and strive for a more professional look. To achieve this we reduced the number of colors and focused on more sober shades.

We also developed a new design language for icons, patterns and illustrations. These are used throughout the site to help convey the functions and features of the products.

Workshops and interviews laid the foundation for the structure of the site. The project was a collaborative effort as product experts from NetClean were involved from the start to provide their deep subject knowledge.

The design aims to create a sense of seriousness while still retaining a feeling of humanity and warmth. The products are abstract by design – the exact features and functions can not be displayed. Therefore illustrations and interactive models plays an important role in explaining the product offering.

An other design choice was to highlight the employees of NetClean and to make it easy to request support of guidance. We wanted to put a human face on an abstract cyber security product.

The site was built using our core tech stack with react as the front end framework and Dato as CMS. This offers great speed and stability, a modern and intuitive editorial experience and many great features out of the box (such as lazy loading images, modular content and real time previews).

We also further extended the site by integrating the NetClean User Portal in the same Dato instance.

The final site is built on a modern tech stack that is easy to expand with new features and integrations for many years to come. The updated visuals build up on the old brand identity and creates a more dynamic and scaleable design for the future.